Coverage of Ivy Park and Adidas split and underperforming sales
The Hollywood Reporter reported a mutual split over creative differences. The Wall Street Journal and Reuters said Ivy Park sales had underperformed for years, including about $40 million in 2022 versus a roughly $250 million projection.
Editorial timeline of public reporting, not a legal finding.
- THR: Adidas and Ivy Park mutually part ways over creative differences - The Hollywood Reporter, citing a source close to the situation, reported Beyonce and Adidas mutually agreed to end the Ivy Park partnership over major creative differences, with Beyonce seeking to reclaim the brand and creative freedom. Beyonce, Adidas Mutually Agree to Part Ways
- Forbes: Ivy Park sales far below Adidas projections - Forbes cited Wall Street Journal figures that Ivy Park sold about $40 million in 2022 against an Adidas projection near $250 million. The FADER also reported weak sales and leftover inventory claims tied to the split. Adidas And Beyonce Part Ways After $200 Million Sales Projections Miss
- Reuters: WSJ report that Adidas ended the partnership - Reuters reported the Wall Street Journal saying Adidas had ended its fashion partnership with Beyonce and that Ivy Park sales had underperformed expectations for years. Adidas declined to comment. Adidas ends partnership with Beyonce - WSJ